Meeting Type: BCC Regular Meeting
Meeting Date: 9/1/2026
Item Status: New
From: Anu Gary, Administrative Services Manager
Submitted by: Braylee Austin, Administrative Support Specialist IV
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ITEM TITLE
Title
Annual Advertising Contract with Gulf Coast Media for FY 2026-2027
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STAFF RECOMMENDATION
Recommendation
Approve the Advertising Contract between Gulf Coast Media and the Baldwin County Commission for display and legal advertising rates in Gulf Coast Media’s four community newspapers of general circulation in Baldwin County for all departments of the Baldwin County Commission as follows:
Legal Advertising Display Rates:
$19.00 per column inch for all newspapers
Legal Advertising Per Word Rates:
$0.45 (cents) per word
These rates will be effective September 2, 2026, for a term of one year, expiring September 2, 2027.
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BACKGROUND INFORMATION
Background: This is an annual contract with Gulf Coast Newspapers. The cost per column inch has increased from $14.00 to $19.00, and the cost per word has increased from 0.41 cents to 0.45 cents. This cost increase is due to an increase in production, distribution, and postal costs. Gulf Coast Media did not increase prices during the preceding two years.
Previous Commission action/date: August 19, 2025 - Previous contract approval date.
FINANCIAL IMPACT
Total cost of recommendation: TBD
Budget line item(s) to be used: Various Departments 52530 - Advertising
If this is not a budgeted expenditure, does the recommendation create a need for funding? N/A
LEGAL IMPACT
Is legal review necessary for this staff recommendation and related documents?
No
Reviewed/approved by: N/A
Additional comments: N/A
ADVERTISING REQUIREMENTS
Is advertising required for this recommendation? N/A
If the proof of publication affidavit is not attached, list the reason: N/A
FOLLOW UP IMPLEMENTATION
For time-sensitive follow up, select deadline date for follow up: N/A
Individual(s) responsible for follow up: Commission Administration staff.
Action required (list contact persons/addresses if documents are to be mailed or emailed): Admin - Obtain Chairman’s signature, send copy of contract to:
Via Email Only - (april@gulfcoastmedia.com)
Gulf Coast Media
ATTN: April Perry
1350 North McKenzie Street
Foley, Alabama 36535
cc: Roger Rendleman, Tara Hazelbaker, Dana Lambert, Aislinn Stone, Christie Bezoari
Additional instructions/notes: Upload to Contracts. Prior Contract (8604) is set to expire 09/02/2026. Annual Contract - Add item in Legistar for 2nd Meeting in August of 2027.